Articles & Advice
- Display Ad Retargeting: 2017’s Affordable Replacement for Expensive Pay-Per-Click Ads
In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy like Pay-Per-Click?
- Start Turning Negative Reviews into Positive Results
Your online reputation plays a big part in whether or not a potential customer decides to hire you. Your reputation is largely based on the unfiltered opinions of your customers, who now have access to a larger audience than ever before. While dealing with unhappy customers has always been a challenge for business owners, in today's age, negative reviews are for everyone to see, which makes handling the situation properly even more important.
- PPC vs. SEO: Why Your Business Needs the Right Balance of Each
One of the most common questions we get while speaking at industry tradeshows or providing educational webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating more business from the Web, and it usually comes down to two main choices: Pay-Per-Click advertising (PPC) or Search Engine Optimization (SEO).
- Welcome PHCC App Visitor!
October 12, 2016
Landing page from the PHCC app, with links to helpful Foundation resources.
- If You Had a Million Dollars to Invest...
June 9, 2016
Instructor Kirk Alter opened the Foundation’s Creating Super Foremen Workshop by asking attendees a simple question: "If you had a million dollars to invest, would you be better off buying stock in Google or putting it to work in your own company?"
Here's their answer and some of the top lessons from the workshop.
- Attention "Old School" Construction Guys - It's Change or Die Time!
May 2, 2016
We've reached a critical moment of ferocious development of new technologies and processes. It’s an exciting time for the companies who can capture the benefits those developments can bring. But for companies just “doing the job” the way they’ve been doing it for years, the story is quite different.
- Learn Finance with Beth
February 12, 2016
Learn some basics of finance with QSC Business Coach Beth Dobkin, courtesy of A.O. Smith University.
- Best Practices: Apprenticeship School Attendance Policies
February 10, 2016
Does your apprentice school have a policy for tardy or absent students? Here's what some other schools are doing.
- Drinking on the Job vs. ADA Laws
June 30, 2015
Can you terminate an employee for drinking on the job after a request for assistance?
- Solving the Problem of Finding Qualified Workers
January 20, 2015
One PHCC member has his pick of qualified tech hires for the next three years. - here's how he did it!